APPAREL DESIGN COLLECTION

Guided by Ram Mattegunta

The objective of the apparel design collection was to conduct a comprehensive study trends in the fashion industry. This involved thorough research to identify emerging styles, color palettes, fabric preferences, and consumer preferences. Subsequently, the goal was

to translate this research into the development of a cohesive garment collection that resonates

with contemporary fashion sensibilities.

TREND STUDY

SILHOUETTE DETAILS

STRAPLESS NECKLINES
BUBBLE HEM

CROPPED

CAPRI TROUSERS

WAIST FOCUS

CUTOUT

RUFFLES

MAXI LENGTH TANK
DRESS

CORSET

WIDE LEG PANTS
ASSYMMETRIC

DRAPED

PRINTS

ABSTRACT PRINTS

POLKA DOTS

TATTOO PRINTS

PAINTERLY PATTERNS

SOFT STRIPES

PAINTERLY FLORALS

BRUSH STROKES

COLOURS

SOFT PINK

RICH LUXURIOUS BROWNS

OMBRE

SOFT STRIPES

RADIANT RED

ENHANCED NEUTRALS
GELATTO PASTELS

MATERIAL

TEXTURED

LACE

SHEERS

LEATHER

The collection was designed in alignment with the archetype and theme derived from the Promostyl trend forecast.

ELITISM: THE ARCHETYPE

Elitism involves taking the time to introspect,
displaying ambition, and demonstrating
determination to reach a goal. It encompasses building confidence, achieving success, and attaining self-reliance. It also involves embracing a legacy, incorporating cultural values, and adhering to traditions.

CONSUMER PROFILE

Powerful socio-economic and cultural references give rise to new consumer profiles. The SLOW PACERS , the pleasure-seekers are looking for a balanced and moderate lifestyle. They see time as a value treasure, considering it the ultimate form of luxury.

THEME- GROUNDED

The theme suggests that there exists a profound appreciation for products of exceptional craftsmanship that boast a rich historical lineage. These products seamlessly integrate quality, authenticity, and traditional artisanal techniques, qualities highly esteemed by luxury consumers.

STORY - CRAFTMANS TREASURE

The story portrays an eclectic and feminine theme inspired by the bohemian style. It embraces a blend of diverse patterns, textures, and unique finishes reminiscent of treasures discovered over time. The theme appeals to women seeking to make a statement and exude individuality. It emphasizes decor elements sourced from global craftsmanship, reflecting a celebration of worldwide artistic traditions.

INSPIRATION BOARD

DOORS

Doors of Rajasthan

Doors in India often carry cultural and symbolic significance, and they can, in a sense, tell a story. The design, materials, and motifs used in doors can convey information about the architecture, cultural traditions, and sometimes the status or purpose of the building behind them. Doors in India are not merely functional elements but are also seen as opportunities for artistic expression and storytelling. They contribute to the visual narrative of a place, offering glimpses into the cultural, historical, and architectural context of the region.

MOODBOARD

TARGET CUSTOMER PROFILE

AGE

GENDER

LIFESTYLE

PREFERRED
STYLE

OCCASSION

PSYCOGRAPHICS

21 - 30

Female

A highly educated and independent professional woman, who is actively
engaged in an office environment,
possesses a keen appreciation for
culture and loves to travel. However, they also seeks to stay updated with latest trends and maintain a modern and fashionable lifestyle. They want to stand out both through their work and their style and fashion.

Bold , Bohemian , Comfortable ,Classic.

Partying , Vacations , Casual outings.

Confident , Traditionalist , Wandrer ,
Individualistic.

CONCEPT DEVELOPMENT